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Data protection

Date of last update: 25.05.2018


Data protection declaration

AXOOM GmbH is delighted that you have visited our website and that you are interested in our company, our products and our services. The protection of your personal data under processing during the entire business process is important to us and we want you to feel secure when visiting our website.

In the following document, we explain which information we collect on our web pages during your visit and how this information is used. AXOOM GmbH is the operator of the entire international web presence of AXOOM and associated web applications. This data protection declaration applies to all websites operated by AXOOM. The Internet pages to which our external links refer are not included.

You will find our contact details in the imprint.


Data protection officer

Our data protection officer and his team are at your disposal for all matters relating to data protection.

Please send your request to the following e-mail address:


Personal data

Personal data refers to individual details about personal or factual circumstances of a specific or identifiable natural person. This includes information such as your real name, your address, your telephone number and your date of birth. Information that is not directly associated with your real identity – such as favorite websites or the number of users of a site – is not personal data.


Your rights

You have the right to request information, correction, deletion or limitation of your personal data from us in accordance with the statutory provisions. We also provide your data in a structured, common and machine-readable format. If we are using your data as the result of a consent that you have granted (for example by registering for our e-mail news), you can withdraw your consent at any time. From the point when you revoke your consent, we will no longer use your data for this purpose. If we pursue a legitimate interest in processing your data, you can contact us with an objection. It goes without saying that you can always contact the responsible supervisory authorities.


Collection and processing of personal data

Data is collected in log files, via search engines and forms when people use our web pages. When you visit our websites, by default our web servers save the connection data of the requesting computer, the web pages you visit on our website, the date and duration of your visit, the identification data of the browser and operating system type used and the website from which you visit us. The stored data is used to track misuse, to ensure system security and to optimize the systems and the website (Art. 6 par. 1 f GDPR).

Additional personal information such as your name, address, telephone number or e-mail address is not collected unless you provide this information voluntarily, e.g. as part of a registration, survey, competition, contract or information request.


Collection and distribution of personal data

We use the personal data you provide exclusively for specific purposes, such as the technical administration of the websites and to fulfil your wishes and requirements, i.e. as a rule to process the contract concluded with you or to answer your inquiry.

Your personal data will not be passed on, sold or otherwise transmitted to persons outside AXOOM, unless this is necessary for the purpose of contract processing or the execution of a service within the scope of order processing, or you have given your express consent. Before the data is transferred to a third country or an international organization, the level of data protection shall be examined in advance and such a transfer will only take place in compliance with Articles 44 et seq. of the GDPR.


Deletion of data

If your data is no longer required for the purposes mentioned, including billing, it will be deleted. Please note that with each deletion, the data is initially only blocked and then finally deleted after a time delay in order to prevent accidental deletions or possible deliberate damage. For technical reasons, data may be duplicated in backup files and mirrors of services. Such copies may also be deleted with a technical delay.


Use of cookies

On our websites, we generally use what are referred to as session cookies which store data for technical session control in the memory of your browser. They are deleted at the latest when you close your browser. Cookies do not contain any personal data and lose their significance when you leave our website. If you decide not to place cookies on your computer, you will still have access to most of our web pages. However, you may no longer be able to use certain functions or page areas. Furthermore, we would like to point out that browsers generally have functions for managing cookies.


Analysis of website usage (Google Analytics)

We use the Google Analytics tool, a web analysis service from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics works with text files, referred to as cookies (see also the "Use of cookies" chapter) which are stored on your device in order to obtain information about your website use. Google uses this information on our behalf to provide us with analyses of website usage, reports on website activity and other services. This represents a legitimate interest in accordance with Article 6 para. 1 f GDPR.

The data collected by means of the cookie about your use of the website, such as

  • browser type/version,
  • operating system used,
  • referrer URL (the previously visited page),
  • host name of the accessing computer (IP address),
  • time of the server request,

is usually transferred to a Google server in the USA for analysis and stored there. It will not be merged with any other data that may have been stored about you at Google.

We have also added the "anonymizeIP" code to Google Analytics on this website. This guarantees that your IP address will be masked before the data is transmitted, so that all data is collected anonymously. Only in exceptional circumstances is the full IP address transferred to a Google server in the USA and shortened there.

You can prevent this processing by taking the following measures:

  • It is possible to set your browser so that no cookies are stored. However, this may mean that our website is not fully functional (see also "Use of cookies").
  • Furthermore, a browser add-on from Google can be used to prevent data collection. The add-on can be downloaded from here: and installed.
  • Alternatively to the browser add-on, for example if you use a smartphone or tablet, you can prevent data collection by Google Analytics by clicking this Link. This sets an opt-out cookie that prevents data collection. The opt-out cookie is only valid in this browser and only for our website, and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

For more information about data protection at Google, click here:


Integration of videos

AXOOM uses videos on its websites as a way to transport content in an understandable way. This represents a legitimate interest in accordance with Article 6 para. 1 f GDPR. The Vimeo platform is used to integrate the videos. Due to the integration of the videos, Vimeo's servers are accessed for technical reasons. Vimeo also uses cookies to improve the user experience with the video player. For the associated use of browser and terminal data, please refer to Vimeo's data protection details.

Vimeo's data protection policy:

Vimeo's cookie policy:



AXOOM GmbH takes all necessary technical and organizational security measures to protect your personal data from loss and misuse. Your data is stored in a secure operating environment that is not accessible to the public. In certain cases, your personal data is encrypted during transmission by the so-called Transport Layer Security technology (TLS). This means that TLS-protected data is communicated between your computer and our servers using a recognized encryption method if your browser supports TLS.

The content of e-mails can be viewed by third parties. We therefore recommend that you send us confidential information by post only.


Personal data and its processing in detail – e-mail marketing (mailings)

In order to respond optimally to your wishes and interests, your e-mail address is used by various AXOOM companies for advertising purposes. We inform you about us and our offers in the AXOOM Newsletter and further mailings.

If you would like to receive mailings, we need a valid e-mail address from you as well as a confirmation that you are the owner of the specified e-mail address and that you agree to receive the mailings. Shortly after sending your registration for our mailing you will receive a confirmation e-mail from us. Only when you click on the confirmation link contained therein will your address be added to the mailing list and you will automatically receive the upcoming mailings (so-called double opt-in procedure).

When you order the mailings, your IP address is stored with the time of registration and confirmation in order to be able to prove you made the registration, in case of doubt. In order to optimize e-mail communication on a sustainable basis, we evaluate the usage behavior in a statistically prepared form (e.g.: link A was clicked by 60% of all mailing recipients), so that it is not possible to draw conclusions about individual recipients.

You can adjust your subscription to mailings at any time or cancel it with immediate effect without giving reasons. To do so, please click on the "Personal Profile" link at the end of each mailing. In your personal profile, you can cancel your subscription completely or modify and supplement your data. In addition, the subscriptions of the individual areas of interest can be edited or deselected.


Inquiries using the contact forms

At various points in our websites, we offer visitors the opportunity to send us enquiries in connection with our products in the "Contact" section. By clicking the "Send" button, you agree to the collection, processing and use of your data. The data will be processed, stored and used for processing your inquiry and for advertising purposes in the case of inquiries from the business environment (B2B), insofar as this is permissible without consent. You can object to this use at any time by using the contact data given above. After your request has been processed, we will delete the consumer data.